Featured Work
BMW Films
Watch the Videos on YouTube
Remember those online short films starring Clive Owen as "The Driver"? Did you know they increased sales for BMW by 12%? Working with Fallon, we developed the interactive strategy for The Hire II, and the interactive experience for this groundbreaking online entertainment/marketing experience.
This triggered one of the web's first viral phenomena - the movies were viewed over 11 million times in four months. Two million people registered with the web site and the majority of these users sent links to their friends and family.
All this, 4 years before YouTube was even launched.
