Social Media
10 common social media marketing questions answered
April 21, 2009 - Jordan Willms
At Work at Play, we get an almost constant stream of questions regarding social media technologies and social media marketing. I've dug back through a vast array of emails and pulled out many questions we've received to summarize here for you.
The Future of Social Media Marketing
April 09, 2009 - Érico Vinicius Nascimento
Work at Play's Jordan Willms is featured the front page of SMEI.org with other social media professionals Loren McDonald (SilverPop), Adam Froman (Delvinia), Mhairi Petrovic (Out-Smarts), Rebecca Bollwitt (Miss604), Rob Duncan and Chris Breikss (6S Marketing). At the recent SMEI Social Media Roadshow, all the panelists and speakers were asked where they thought social media marketing was headed in the future.
David Usher is on "Deqq"
April 09, 2009 - Jordan Willms
![David Usher is on "Deqq"](http://m.workatplay.com/files/imagecache/pagebanner/usher_0.jpg "David Usher is on "Deqq"")
David Usher is an amazing musician. He also "gets" social media (unlike many record companies and artists out there). He's got a Twitter account, MySpace page, Facebook account, blog, Friendfeed account and much more. He loves his fans, and engages with them constantly throughout the day. How many other artists that you admire can you talk directly to? And to quote the Vancouver Sun, "David Usher is not only embracing social media as a method to reach fans, he's creating it." Two days ago at MESH in Toronto, David announced his use of "Deqq" on his own website, currently in beta. Deqq, a technology created by Work at Play, enables fans to interact directly with artists around their music, micro blog posts, and other rich media types. I often sit and watch David and his fans interacting in his branded Deqq Community. There is almost constant conversation, engagement, and interaction; There is a certain "buzz" in there. David is clearly on to something.
On User Engagement, Digital Experience and the Intersection of Marketing & Technology.
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