With Digital Agency Work at Play

October 11, 2009 - Jordan Willms

Genus Capital Management recently unveiled www.GenusCap.com, a digital platform for its three new brand identities and a newsroom for market commentary and insights. For the new website, Genus partnered with Work at Play, a world leader in creating customer online engagement.

"The evolving demands of the market-place and the different needs of our clients prompted us to more strongly define the services and investment solutions we offer," said Genus CEO Wayne Wachell. "We undertook a major rebranding program, which the Work at Play team captured in the visual appearance, design and functional features of our website. Our online presence now properly reflects our passion and determination to continue to achieve excellence and remain a leader in serving the increasingly complex needs of investors who entrust us with their assets.”

“The website created by Work at Play blends art and science to radically enhance our professional image and online presence with ease of use and maintenance. In addition to a great design and easy navigation, Work at Play’s approach to leveraging social media tools to drive traffic to our website has also opened new channels of communication with our existing clients and visitors. The team’s focus on generating content to maximize our exposure to search engines has also raised our online profile and increased traffic,” said Genus Marketing Communication manager, Robin Larsen. “The new site is fulfilling its purpose as an integral part of our marketing, communication and sales initiatives.”

"Companies engage Work at Play to deliver great customer experiences, because we have the history and the passion for merging creative solutions with engineering excellence," said David Gratton, CEO for Work at Play. "We are excited to be part of the continuing evolution of the Genus Brand. We look forward to expanding our relationship and helping them realize their goals online".

About Genus Capital

Genus Capital (www.genuscap.com) is a premier independent investment boutique with a distinguished 20-year track record. Genus Capital creates investment solutions that consistently deliver on their promise of reliable performance, effective risk management and outstanding service. Genus Wealth Management offers globally diversified investment portfolios for private individuals. Genus Institutional Equity manages specialty equity mandates for institutional investors. Genus Institutional Balanced provides made-to-measure portfolios for institutions, unions and endowments.

About Work at Play

Work at Play (www.workatplay.com) is a worldwide leader in creating customer online engagement. Work at Play is headquartered in Vancouver, BC, Canada. Founded in 2002, Work at Play creates social media engagement experiences for the world's most demanding customers. Work at Play's creative and design teams have a suite of proven tools and processes for creating and communicating the critical concepts of an interactive experience. Work at Play was named one of BC's fastest growing companies in 2009 by Business in Vancouver Magazine.