Social Media Marketing For Musicians, Bands, and Artists

April 09, 2009 - Jordan Willms

David Usher is an amazing musician. He also "gets" social media (unlike many record companies and artists out there). He's got a Twitter account, MySpace page, Facebook account, blog, Friendfeed account and much more. He loves his fans, and engages with them constantly throughout the day. How many other artists that you admire can you talk directly to? And to quote the Vancouver Sun, "David Usher is not only embracing social media as a method to reach fans, he's creating it." Two days ago at MESH in Toronto, David announced his use of "Deqq" on his own website, currently in beta. Deqq, a technology created by Work at Play, enables fans to interact directly with artists around their music, micro blog posts, and other rich media types. I often sit and watch David and his fans interacting in his branded Deqq Community. There is almost constant conversation, engagement, and interaction; There is a certain "buzz" in there. David is clearly on to something.

“You have to be out there experimenting,” he said. “It doesn’t mean you are throwing out traditional models if they are working for you but you have to be on the cutting edge and looking at things in ways that are different from what you’ve done before.”
Source: Vancouver Sun