Going top shelf, where grandma keeps the cookies

April 16, 2010 - Jesse Korzan

Except for one stubborn Habs fan, the Work at Play crew are huge fans of The Vancouver Canucks.

Naturally, we were elated when they approached us to work with them and run a bit of a social media "experiment" a couple of months ago.

We aimed our sights on the creation of a central hub for online conversation around the 2010 playoff drive, and how we can help them grow engagement with their fans.

Long story short, the results were very encouraging and we're pleased to announce that we're helping power the Canucks online community.

Just in time for the first series with L.A., The Vancouver Canucks are successfully using our social media aggregator and engagement engine, DEQQ, in a new initiative called "Canucks Social".

And yes, we're prepared for the traffic overload when we hoist the Cup in June.

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