Be a Superhero. For Kids.

July 23, 2009 - Jordan Willms

We at Work at Play and Social Signal are thrilled to announce BC Children’s Hospital Foundation's new interactive fund raising campaign. Work at Play and Social Signal partnered to create the Facebook application as well as a personalized video landing page: http://superhero.bcchf.ca/. Go check it out now, install it on Facebook and Donate!!! The campaign aims to collect $200 million for the construction of a new children’s hospital. $82 million have been raised so far and the foundation now hopes to get closer to its objective by launching this viral application on Facebook. Past donors and potential new donors are invited to install a widget to their Facebook page and start their own campaign. Friends and family that visit the profile page of any user can donate too, thus raising money for the foundation through their relatives. Want to help? Here's a couple ways: - Put the widget on your Facebook profile or donate - Fan BCCHF on Facebook, follow them on Twitter at @bcchf. By donating, you’re a hero to the children who are patients at BC Childrens Hospital.