Latest work: Hotwheels.com

July 20, 2010 - Russell Barnes

Following a few months in our workshop, the garage doors have opened and the shiny new Hot Wheels site is now ready for all to see.

There's a lot more to the update than go-faster stripes and a bigger spoiler, and our team worked tirelessly to deliver a site that could lay down the power where it counts...

Spotlight on Crowdsourcing

July 06, 2010 - Russell Barnes

First coined back in 2006 by Jeff Howe, you could say ‘Crowdsourcing’ has more than earned the right not to be considered a buzz-word any more.

There’s certainly a wealth of information out there about it, so here's a (hopefully) digestible article showing some of the interesting projects and campaigns that have embraced the masses, and truly harnessed power from the people.

We've joined the ranks of the Profit 100

June 02, 2010 - Russell Barnes

Profit Magazine released its 22nd annual list of 100 Fastest-Growing Companies in Canada today, and Work [at] Play is delighted to be up there with the great and good.

It's been a tough road for all businesses in the past year, so we're even more pleased to be among other companies making leaps and bounds in spite of the rocky ground.

What is user engagement anyway? (part 2)

May 19, 2010 - Lorraine

My colleague Jordan Willm's put his thoughts into words on user engagement in an earlier blog post. That inspired me to do the same.

About a year ago, I decided to challenge myself to take a deep dive into the world of web analytics. But because user experience design is at the heart of my practice, and not number crunching, I wanted the numbers to make me a smarter designer.

Canucks Social Powered By Work at Play's DEQQ Platform

April 16, 2010 - Jesse Korzan

Except for one stubborn Habs fan, the Work at Play crew are huge fans of The Vancouver Canucks.

Naturally, we were elated when they approached us to work with them and run a bit of a social media "experiment" a couple of months ago.

Be our guest - Lunch & Learn, April 13th

April 06, 2010 - Russell Barnes

What?

Work at Play and Appnovation have teamed up to bring you a lunch & learn session with the lovely folks from Alfresco, the leading open source alternative for enterprise content management.

Fluid Web Typography - SXSWi 2010

April 06, 2010 - Jordan Willms

Spotlight on Augmented Reality

March 24, 2010 - Russell Barnes

Work at Play loves anything that’s fun, innovative and pretty darn smart.

Augmented Reality (AR) ticks those off pretty well, so we've put together this snack-sized piece on one of the buzzy acronyms that’s been grabbing the attention of consumers and marketers alike.

What is user engagement anyway? (Part 1)

February 22, 2010 - Jordan Willms

One of the most valuable services we offer our clients is the ability to increase user engagement with their brand digitally.

However, what we have learned from our clients is that they do not all share a holistic view on exactly what “user engagement” means, or how to measure it. For example, are Pageviews or Unique visitors good indicators of an engaged audience? Or is it something softer?