Marketing Needs Design

May 04, 2009 - Jesse Korzan

I recently posted on Twitter something to the effect that "MarketingProfs.com makes me angry". Specifically, Matthew Grantʼs post “Design Needs Marketing, But Does Marketing NEED Design?” was the most recent pain point for me.

Links for Friday May 1st, 2009

May 01, 2009 - Jordan Willms

Work at Play employees love sharing interesting reads, videos and awesome applications with each other. We do this through FriendFeed, Twitter, Facebook and sometimes even Email. These links tend to be across a variety of disciplines ranging from Social Media to Design to Development to "Just Plain Awesome".

Here is some resources we suggest you check out over the weekend:

• Why you have to engage in social media, even if you don't want to
• Periodic_Table_of_Typefaces_large.jpg (JPEG Image, 3150x2100 pixels)
• In Defense of Eye Candy via A List Apart
• DrupalCon DC videos to watch (for those who love Drupal)
• Google: the limitations of design by data - Interesting thoughts on the Google Engineers vs. Designer issues

10 common social media marketing questions answered

April 21, 2009 - Jordan Willms

At Work at Play, we get an almost constant stream of questions regarding social media technologies and social media marketing. I've dug back through a vast array of emails and pulled out many questions we've received to summarize here for you.

6 Quick and Simple techniques to speed up Drupal performance

April 15, 2009 - Ronn Abueg

Attaining performance and scalability in any large production Drupal site requires a substantial amount of time and effort. In addition, speed gains become smaller and smaller after more and more work is done. Eventually, it feels like the exercise is becoming futile. On the other end of this optimization, you can do a few small things to a small Drupal site and considerably decrease load times; and (almost) no coding is required. Here are 6 suggestions that will help almost any Drupal site and they are easy to do. This is based on years of experiencing with Drupal, and some lovely research done by my Drupal peers, such as the great performance writeups at 2bits.com

Employment Opportunity: Seeking Drupal Developers (Ninjas) and Themers

April 13, 2009 - Jordan Willms

Hey ya'll. We are growing and we love Drupal. We are hiring peeps with Drupal skills (developers or themers).

Who are we?

We are Work at Play, a small 25 or so person company leading some of the most innovative projects in social media. We work with clients like Viacom/MTV/Brash Entertainment/NBC to make the web a better and more interesting place.

How to SEO a Drupal Website

April 12, 2009 - James Andres

Drupal, even with a vanilla install, is highly search engine optimized. However, there are several modules that can help you increase the search engine friendliness of any Drupal installation. And lets face it, search engine traffic is by far the cheapest, and is the most effective: When someone searches for something in Google, they are ALREADY in the so-called "marketing funnel". Without further delay, this is what Work at Play developers do when they amp up the SEO of Drupal.

The Future of Social Media Marketing

April 09, 2009 - Érico Vinicius Nascimento

Work at Play's Jordan Willms is featured the front page of SMEI.org with other social media professionals Loren McDonald (SilverPop), Adam Froman (Delvinia), Mhairi Petrovic (Out-Smarts), Rebecca Bollwitt (Miss604), Rob Duncan and Chris Breikss (6S Marketing). At the recent SMEI Social Media Roadshow, all the panelists and speakers were asked where they thought social media marketing was headed in the future.

David Usher is on "Deqq"

April 09, 2009 - Jordan Willms

David Usher is an amazing musician. He also "gets" social media (unlike many record companies and artists out there). He's got a Twitter account, MySpace page, Facebook account, blog, Friendfeed account and much more. He loves his fans, and engages with them constantly throughout the day. How many other artists that you admire can you talk directly to? And to quote the Vancouver Sun, "David Usher is not only embracing social media as a method to reach fans, he's creating it." Two days ago at MESH in Toronto, David announced his use of "Deqq" on his own website, currently in beta. Deqq, a technology created by Work at Play, enables fans to interact directly with artists around their music, micro blog posts, and other rich media types. I often sit and watch David and his fans interacting in his branded Deqq Community. There is almost constant conversation, engagement, and interaction; There is a certain "buzz" in there. David is clearly on to something.