Blogs
Latest work: Hotwheels.com
July 20, 2010 - Russell Barnes
Following a few months in our workshop, the garage doors have opened and the shiny new Hot Wheels site is now ready for all to see.
There's a lot more to the update than go-faster stripes and a bigger spoiler, and our team worked tirelessly to deliver a site that could lay down the power where it counts...
Spotlight on Crowdsourcing
July 06, 2010 - Russell Barnes
First coined back in 2006 by Jeff Howe, you could say ‘Crowdsourcing’ has more than earned the right not to be considered a buzz-word any more.
There’s certainly a wealth of information out there about it, so here's a (hopefully) digestible article showing some of the interesting projects and campaigns that have embraced the masses, and truly harnessed power from the people.
We've joined the ranks of the Profit 100
June 02, 2010 - Russell Barnes
Profit Magazine released its 22nd annual list of 100 Fastest-Growing Companies in Canada today, and Work [at] Play is delighted to be up there with the great and good.
It's been a tough road for all businesses in the past year, so we're even more pleased to be among other companies making leaps and bounds in spite of the rocky ground.
What is user engagement anyway? (part 2)
May 19, 2010 - Lorraine
My colleague Jordan Willm's put his thoughts into words on user engagement in an earlier blog post. That inspired me to do the same.
About a year ago, I decided to challenge myself to take a deep dive into the world of web analytics. But because user experience design is at the heart of my practice, and not number crunching, I wanted the numbers to make me a smarter designer.
Canucks Social Powered By Work at Play's DEQQ Platform
April 16, 2010 - Jesse Korzan
Except for one stubborn Habs fan, the Work at Play crew are huge fans of The Vancouver Canucks.
Naturally, we were elated when they approached us to work with them and run a bit of a social media "experiment" a couple of months ago.
Be our guest - Lunch & Learn, April 13th
April 06, 2010 - Russell Barnes
What?
Work at Play and Appnovation have teamed up to bring you a lunch & learn session with the lovely folks from Alfresco, the leading open source alternative for enterprise content management.
Spotlight on Augmented Reality
March 24, 2010 - Russell Barnes
Work at Play loves anything that’s fun, innovative and pretty darn smart.
Augmented Reality (AR) ticks those off pretty well, so we've put together this snack-sized piece on one of the buzzy acronyms that’s been grabbing the attention of consumers and marketers alike.
What is user engagement anyway? (Part 1)
February 22, 2010 - Jordan Willms
One of the most valuable services we offer our clients is the ability
to increase user engagement with their brand digitally.
However,
what we have learned from our clients is that they do not all share a
holistic view on exactly what “user engagement” means, or how to measure
it. For example, are Pageviews or Unique visitors good indicators of an
engaged audience? Or is it something softer?
2009 Work at Play Website Retired
February 21, 2010 - Jordan Willms
2009 was a great year. So great, that we're proud to announce the newest version of our Work at Play website (You can find the old website at http://2009.workatplay.com).
Our old 2009 website received a lot of love and and we would like to take a moment to give big kudos to the following for featuring us in their lists and blogs: